Problem

Central Asian Central Investment competes for international attention and capital, so it needed to look the part. The brief called for an identity that reads as professional and globally credible at first glance.

Solution

We centered the whole identity on a distinctive letter A. It sets the company apart while signaling the precision and excellence investors look for.

Execution

The A anchored a complete identity system, including the logo, typography and a full stationery suite, executed with the restraint you would expect from an international financial brand.