Express Financial Service
Client
Express Financial Service LLC
Year
2022
Financial services is a category of interchangeable logos. Express Financial Service needed an identity with a real story behind it, something that could signal credibility in a market where everyone claims it.
The world's first recorded financial transaction was paid in wheat. We built the brand on wheat and leaf imagery, a nod to the roots of finance and a symbol of growth and prosperity.
The mark was carried across the full identity, from stationery to large-format billboards, and stays legible at every scale.
A distinctive identity with genuine heritage behind it, in a category that rarely has either.
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