Mongolian Camel & Danalac
Client
TESO
Year
2024
TESO is one of Mongolia's leading food companies, and two of its brands needed a steady creative presence on social. Mongolian Camel had to sell a deeply traditional product, fermented camel milk, to a modern urban audience. Danalac had to earn parental trust in the most trust-sensitive category there is, imported infant formula. Two very different audiences, scrolling the same feeds.
One partner, two distinct voices. Mongolian Camel leans into origin: the Gobi, the camel silhouette, natural calcium and vitamins, glass bottles wrapped in craft paper that feel hand-prepared. Danalac leans into assurance: Swiss production, EU certification, and clean product-first compositions that put the can and its credentials at the center of every frame.
A year of social posters and video for both brands. For Mongolian Camel we built product-hero scenes around the glass bottles and tetra packs, Gobi-toned sets, benefit posters for khormog, and a dedicated maternal wellness angle. For Danalac we produced Alpine-backdrop product visuals, ingredient callouts for the formula and goat milk lines, and playful delivery creatives.
Through 2024 both brands showed up on social with a consistent, recognizable look of their own. TESO got one creative partner covering two very different categories, and each brand kept its own voice while sharing the same standard of craft.
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