The One Center

For the renowned marketplace, Home Plaza, which was undergoing a transformative rebranding, including a change in its name to "The One Center," our branding efforts were aimed at encapsulating the essence of a singular, inclusive gathering point. The new brand identity reflects the idea that everything converges at this central hub, "The One Center," and that it is a place where everyone is warmly welcomed.

At the heart of the rebranding is the image of a door swinging open, prominently featured in the logo. This visual element not only signifies the literal and metaphorical welcoming of visitors but also serves as a powerful symbol for the marketplace's role as a gateway to a myriad of experiences, offerings, and connections. The branding, therefore, represents an invitation to explore, connect, and converge, ultimately reinforcing the marketplace's renewed identity as "The One Center."

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